I haven’t heard of hair fibre before I took this project. It wasn’t hard to do research because it’s a niche product, but it’s very popular with certain audiences. The primary service we provide to Forila is digital marketing, which means managing Google Ads, creating marketing assets and developing strategic planning.
We decided to take the brand from a generic-looking product to a more lively and lively atmosphere. We wanted to show how Forila can be integrated into your daily life with videos on the website and online ad channels.
My role was specifically to manage Google Ad campaigns with competition analysis, keyword research, campaign implementation and monitoring. This involved me creating campaign landing pages.
It was also a lot of fun to be involved in creating the script and hiring actors for the promotion video.